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ISO 26000 Specifications for Corporate Social Responsibility in Public Relations

Course Overview

Corporate social responsibility (CSR) is a fundamental element that influences an organization's image and its relationship with the community. This program aims to empower participants to understand how to apply ISO 26000 specifications in public relations, helping to promote ethical practices and achieve a positive impact on society.

Course Objectives

  • Understanding Specifications: Familiarize participants with ISO 26000 standards and principles of corporate social responsibility.
  • Applying Standards: Learn how to integrate ISO 26000 standards into public relations strategies.
  • Enhancing Transparency: Understand the importance of transparency and credibility in public relations.
  • Measuring Impact: Learn how to measure the effects of community initiatives on the organization.
  • Building Effective Relationships: Improve communication skills and build sustainable relationships with the community.

Target Audience

  • Public Relations Professionals: Individuals working in PR who want to enhance their understanding of CSR and its integration into their strategies.
  • Corporate Social Responsibility Managers: Professionals responsible for designing and implementing CSR initiatives within organizations.
  • Marketing and Communications Specialists: Those involved in marketing and communication who seek to align their strategies with ethical practices and social responsibility.
  • Business Leaders and Executives: Decision-makers looking to improve their organization's reputation and community relations through effective CSR practices.
  • Students and Graduates: Individuals studying public relations, communications, or business who wish to gain practical insights into CSR and ISO standards.
  • Nonprofit Organization Representatives: Professionals from nonprofit sectors interested in understanding how to collaborate with businesses on CSR initiatives.

Course Modules

Introduction to Corporate Social Responsibility

Definition and importance of corporate social responsibility.
Historical evolution of the concept.
Difference between social responsibility and business practices.
The role of public relations in promoting corporate social responsibility.
Challenges in implementing corporate social responsibility.
 

ISO 26000 Specifications
  • Explanation of ISO 26000 standards and their components.
    Core principles of the standards.
    How to assess compliance with ISO 26000.
    Importance of standards in improving organizational processes.
    Successful case studies of ISO 26000 implementation.
     
Applying the Standards in Public Relations

Strategies for integrating ISO 26000 into public relations strategies.
Developing sustainable community campaigns.
Effectively communicating about corporate social responsibility.
The importance of engaging stakeholders.
Using digital platforms to promote community initiatives.
 

Measuring Impact and Outcomes
  • Tools for measuring the effectiveness of community initiatives.
    Key performance indicators for corporate social responsibility.
    Techniques for data collection and analysis.
    How to report on impact.
    Using results to improve future strategies.
     
Enhancing Transparency and Building Trust
  • The importance of transparency in public relations.
    Strategies for building trust with the public.
    How to handle crises and issues.
    Effective communication with the community and stakeholders.
    Case studies on transparency in public relations.

Instructor

Name: Dr. Ali Al-Ruwaiti

Specialization: Information Security, Communications Engineering, and Artificial Intelligence

Certificates: PhD in Information Engineering and Cryptography (UTHM University, Malaysia - 2020) MSc in Communication Engineering (University of Misurata, Libya - 2011)

Core Programs Trained: Information Security and Ethical Hacking Digital Transformation Artificial Intelligence and Deep Learning Technologies Writing and Publishing at Scientific Conferences

Bio: Libyan expert in information security and communications engineering, Director General of the General Administration of Electronic Services at the General Authority for Communications and Information Technology in Libya. He holds a PhD from Malaysia, and has extensive experience in academic and technical consulting. He contributed to the preparation of national laws and regulations for digital transformation and data protection, and published scientific research in the fields of artificial intelligence and network security. He provides workshops and training courses in artificial intelligence, information security, and project management.

  • Languages: English
  • Program Levels: intermediate to advanced
  • Venue: Company Headquarters
  • Hours: 20
  • Location:
Price: $1280.00

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