Marketing and distribution skills for oil and petroleum derivatives and achieving customer satisfaction

Course Overview

The oil and petroleum products industry is one of the most vital industries globally, where effective marketing and smooth distribution are key factors in ensuring company continuity and success. Customer satisfaction plays a crucial role in achieving these goals, which requires the development of marketing and distribution management skills effectively. This program aims to equip participants with the necessary skills and knowledge to market and distribute oil and its products professionally, meeting market needs and ensuring customer satisfaction.

Course Objectives

Understand marketing strategies specific to the oil and petroleum products sector.
Acquire skills to effectively manage the distribution of oil and its products.
Learn how to build strong relationships with customers and ensure their satisfaction.
Develop competitive pricing strategies for petroleum products.
Improve communication and negotiation skills to ensure the success of marketing operations.

Target Audience

Marketing and sales managers in oil and gas companies.
Employees in the management of distribution and supply chains for petroleum products.
Customer service officials and relationship managers in the energy sector.
Specialists in market analysis and development of marketing strategies in the oil industry.
Decision-makers in the marketing departments of petroleum products and ensuring customer satisfaction.

Course Modules

Fundamentals of Oil and Petroleum Derivatives Marketing

Introduction to oil marketing and its importance in the energy sector.
Market analysis and identification of customer needs in the oil sector.
Marketing tools used in selling petroleum derivatives.
Brand development and promotion of petroleum products.
Case studies on successful marketing strategies in the oil sector.

Oil and Petroleum Derivatives Distribution Department

Strategies for efficient distribution of oil and petroleum derivatives.
Organizing supply and distribution chains to ensure constant availability of products.
Using technology and innovation to improve distribution systems.
Manage inventory and avoid logistical crises.
Case studies on effective distribution systems in major oil companies.

Achieving customer satisfaction in the oil sector

The importance of customer satisfaction and its impact on business sustainability in the oil sector.
Strategies for building strong relationships with key customers.
Applying techniques to measure and analyze customer satisfaction.
Develop customized services for oil sector clients to achieve their satisfaction.
Case studies on how to improve customer satisfaction in the oil market.

Pricing strategies in oil marketing

Effective pricing strategies in petroleum derivatives marketing.
Study of the factors affecting the pricing of oil and derivative products.
How to set competitive prices in volatile markets.
Analysis of production and distribution costs in pricing.
Case studies on successful pricing strategies in the oil sector.

Negotiation and communication skills in oil marketing

Develop negotiation skills with clients and suppliers in the oil sector.
Effective communication techniques for building long-term relationships.
Improve presentation and persuasion skills in marketing and sales.
Resolving commercial disputes professionally.
Case studies on successful negotiation in oil marketing operations.

Instructor

Name: Professor Omar Al-Fazza

Specialization: Commercial Arbitration, Dispute Resolution, Mediation and Amicable Settlement

Certificates: Fellow of the Royal Institute of Arbitrators (CIArb) Member of the American Dispute Resolution Foundation (DRBF) Member of the Jordanian Arbitrators Association

Core Programs Trained: Former Board Member of the Jordanian Arbitrators Association Practical experience in more than 200 arbitration and mediation cases Consultant to a number of international companies operating in Jordan

Bio: Omar Al-Fazza, a certified arbitration and dispute resolution expert with extensive experience in commercial arbitration and amicable settlements. He has worked in more than 200 arbitration and mediation cases as a member or head of an arbitration panel. He is a fellow of the Royal Institute of Arbitrators and a member of international institutions such as the American Institute for Dispute Resolution. He has provided consulting services to a number of international companies in Jordan, and was a former member of the Board of Directors of the Jordanian Arbitrators Association.

Languages: Arabic
Program Levels: Technical and strategic level
Venue: Company Headquarters
Hours: 20
Location:

Price: $1325.00